Profuturo

The concept of the project seeks to reflect the dynamism, which is also the concept of the campaign to launch the new image of the client. “A dynamic way of working, a new vision”.

The image of the new building is concentrated on a metal walkway which supports a curtain wall of transparent glass, separating from the old building in a curved shape. The catwalk not only fulfills a structural function but was specially designed to project light from the bottom of each, generating a low resolution screen to be appreciated from the outside.

It presents a dynamic program full of colors, which every night shows a different image to the city that surrounds it. It is the first building with the RGB LED system that appears in the night image of the city of Lima.

Cliente: Profuturo AFP
Lima, Perú
2007